South African Rugby announced that Samsung is now an official partner of the country’s rugby teams. Samsung will provide mobile phones and consumer electronics to all national teams and will also be an associate sponsor of the Vodacom United Rugby Championship (URC). The partnership lasts for two years.

Rian Oberholzer, CEO of SA Rugby, said Samsung’s technology will help rugby grow on and off the field. He said it will improve training, communication, and how fans enjoy the game.

Justin Hume, vice president of Samsung Mobile eXperience, said that Galaxy devices and Galaxy AI will help fans capture and share rugby moments. He said Samsung technology will make fans feel closer to the players and the action, whether at the stadium or at home.

The partnership also aims to improve rugby professionalism and help players, coaches, and support teams grow. Fans can expect new digital content, competitions, and fan events during the season.

Martin Anayi, CEO of the Vodacom URC, said that Samsung’s support will help grow South African rugby and connect fans to the sport. He said it will also raise the profile of the URC and enhance the matchday experience.

Samsung also shared that the partnership is more than just branding rather a long-term investment in South African rugby, talent development, and fan engagement. Technology will help tell the story of rugby and make the experience better for fans and players alike.